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Andrew Robertson, long-time leader of BBDO Worldwide, shares insights from his bestselling book "The Creative Shift," offering a practical playbook for leaders to unlock creativity by reframing it as a deliberate organizational process rather than occasional inspiration.
Gary Vee discusses social media marketing strategies for luxury brands, emphasizing the importance of creating relevant, high-volume content that drives sales and resonates with consumers across different platforms and demographics.
Gary Vee delivers a passionate talk about leveraging social media platforms like LinkedIn, TikTok, and Instagram to grow businesses, emphasizing the importance of consistent content creation and using tools like ChatGPT to help generate posts.
Gap Inc.'s Damon Berger shares insights on mastering marketing mix modeling by balancing brand and performance marketing, focusing on cultural relevance, consumer-centricity, and staying true to brand DNA while leveraging data-driven tools to optimize spending and drive meaningful connections.
Georgia Pacific's Senior VP of CPG Marketing Laura Knebusch shares her journey of transforming the marketing organization by focusing on brand building, data-driven insights, and embracing continuous change in an increasingly digital and unpredictable marketing landscape.
In this episode of The Brand Builder's Playbook, Sandeep Seth from Tapestry discusses how brands can turn brand perception into pricing power by understanding consumer needs, creating emotional connections, and focusing on life moments rather than just selling products.
Vijen Patel and Drew McKenna disrupt the dry cleaning industry by creating PressBox, a locker-based laundry service that expands to multiple cities before being acquired by Procter & Gamble and transformed into Tide Cleaners.